Born in Germany to an Iranian father and a German mother, Hamid spent his formative years in Isfahan, Iran, until the end of the revolution in 1979. Hamid’s love for Iran “comes from the heart,” and he defines himself as, “Iranian in education, and German in organization.” Family friends worked distilling rose oil, and he has poignant memories of growing up amongst the fields of roses: "I remember luxurious, voluptuous, colorful atmospheres with exhilarating sheer scents of the Orient. Those memories are deeply rooted in me and continue to inspire my creations."

Hamid fought hard to become a perfumer and is acutely aware that nothing can be taken for granted. This spirit has spared him of any arrogance despite his great success.

His multicultural soul reflects his ability to merge Eastern and Western olfactory traditions and his obsession with high-quality raw materials ensures that every fragrance he creates has depth and authenticity.

Hamid Merati-Kashani is known for his meticulous approach to fragrance composition. His deep understanding of raw materials and his ability to harmonize complex notes have earned him a reputation
as one of the industry's leading perfumers. As Principal Perfumer at DSM-FIRMENICH, he has worked on international fragrance creations, bringing his expertise to a global audience.

A key aspect of Hamid’s work is his use of Smell-The-Taste and NaturePrint® technologies.

Smell-The-Taste™ is a cutting-edge technique that allows perfumers to translate the sensory experience of taste into fragrance. This method enables the recreation of edible and gourmand notes with remarkable accuracy, making scents feel more immersive and multi-
dimensional.

NaturePrint® is a sophisticated technology that captures and reproduces natural scents that cannot be extracted through traditional methods. Using chromatography and spectrometry, this technique analyzes the molecular composition of an aroma and reconstructs it with precision. This allows Hamid to incorporate rare and ephemeral scents into his creations, ensuring authenticity and depth in his fragrances.

Hamid, sharing his philosophy on fragrance creation, said: "A perfume should tell a story. It’s not just about the notes—it’s about the emotions they evoke, the memories they bring back, and the journey they take you on.

Together with Barbara Adelmann, Hamid co-founded Fabbrica Della Musa, a brand that pays homage to the Italian dolce vita while embracing the richness of global olfactory traditions. Hamid described the inspiration behind the collection: "The collection is all about a library of luxury moments."

Barbara, driven by her passion for art, design, and cultural exploration, has infused the brand with a unique aesthetic that reflects her creative vision. Barbara Adelmann, speaking about the brand’s philosophy, said: "Perfume is an extension of identity. It’s a way to express who you are without words, and that’s what we aim to
capture in every bottle."

Barbara Adelmann, draws inspiration for her bottle designs from a rich tapestry of architecture, history, and global cultures. Her keen sense of aesthetics allows her to blend classic elegance with modern artistry, ensuring that each bottle is not just a container but a piece of art. Her designs reflect the Italian Dolce Vita, capturing the essence of luxury, craftsmanship, and timeless beauty. The bottles often feature intricate details, inspired by historical motifs, and are crafted to evoke a sense of heritage and sophistication. Barbara’s creative process is deeply influenced by her travels, where she absorbs new experiences and impressions from different artistic movements and architectural styles. This results in bottles that feel unique, refined, and deeply connected to the stories behind each fragrance.

Fabbrica Della Musa's fragrances are a symphony of contrasts, blending the freshness of Mediterranean citrus with the deep, enveloping notes of the East. The brand's Exclusive Collection takes this concept further, exploring scents inspired by diverse cultures and landscapes.

With each fragrance, Hamid Merati-Kashani and Barbara Adelmann continue to push the boundaries of olfactory artistry, creating perfumes that are not just scents but experiences. Their dedication to craftsmanship and their love for perfumery ensure that Fabbrica Della Musa remains a beacon of excellence in the niche perfume world.